One of the things that separates business from consumer marketing is that it tends to involve much more high-touch interaction. Virtual reality excels at this. Not only can you put your customers in a virtual product simulation, you can also be there with them. Just like an online videogame, multiple users can be together in the same virtual space. But because the virtual reality headset is convincing you that the environment around you is real, it also convinces you that the other users are real as well. This is a concept called social presence and it’s the main reason why Facebook bought Oculus, the premier virtual reality company, for $2 billion two years ago.