Seeking to evolve in a new era of informed consumers, Nutrabolics prepared to launch it's next generation of packaging and brand identity. It began the vision for a new era of formulations in opposition to the industry-norm. In an incredibly progressive and industry-changing move, Nutrabolics opted for 100% transparent formulas, allowing consumers to see exact individual ingredient amounts within each and every product. This move decidedly created the best possible consumer experience and validation of Nutrabolics’ quality. Tilted at a mind-bending 45 degrees and infused with a futuristic tech aesthetic, Nutrabolics also debuted new packaging and logo branding. The tech-inspired elements at the core of Nutrabolics new packaging are a representation of the ever-progressive arc of research, innovation, and quality that it continues to aspire for as a brand.